Inspired by “Charak Samhita” an ancient indian Ayurvedic text, Written by Maharishi Charak, containing vast information about the various medicinal, cosmetic and nutritional properties of millions of plant species that exist in India, our founder Rhythm Agarwal, a chemical engineer, decided to embark on a journey to educate and provide the world with essential plant products and harness the nature’s power in enhancing human quality of life.
He is a naturalist and is on a mission to take the humanity away from synthetic foods based diet and even synthetically produced medicines. He believes the artificial supplements are a major cause for many modern diseases.
After working for 7 years in FMCG industry, our founder, Rhythm Agarwal, a chemical engineer himself, grew wary of the adulteration and synthetic ‘essences’ used in all the industries. It made him sick even thinking about those harmful chemicals used in food, pharma and cosmetics which can be easily replaced by natural products at a minimal cost. Thus, he decided to quit the widely unethical industry to create best of the ingredients from even the remote parts of the country and bring the best of the rural india to the fore.
